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article imageVideo: Mercedes-Benz's first Japanese anime commercial

By Can Tran     Nov 16, 2012 in Technology
The automobile company Mercedes-Benz is launching its "Next A-Class" campaign with the help of Japanese anime company called Production I.G.
In Japan, one of its biggest international commodities and exports is animation. This type of animation is known as Japanese anime, “Japanimation,” and “Japanese anime.” In short, anime is one of the biggest products in Japan that has garnered international appeal. Many businesses, especially international businesses, have taken note of the popularity of Japanese anime. Companies such as Toyota and Pepsi are examples. The latest company is the automobile company Mercedes-Benz.
Mercedes-Benz is working with anime studio Production I.G on this project. This is part of the “Next A-Class” campaign to promote the next generation of compact cars. This anime trailer will be used for a commercial to be aired on TV and at major theaters in Japan. Founded in 1987, Production I.G has been involved in notable titles such as “Batman: Gotham Knight,” “Azumanga Daioh,” “Black Jack,” “Blue Exorcist,” “Cromartie High School,” etc. The actual six-minute short is due for premiere later this week; but, the thirty-second trailer is available for viewing.
More about Anime, japanese anime, Anime series, mercedesbenz, mercedesbenz
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