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article imageOp-Ed: Apple Changes Time With $21M Payment For Clock Design

By James He     Nov 11, 2012 in Technology
How much would you pay for a watch? Maybe up to $500 for a nice shiny and expensive one. However, this may not be the case with Apple.
Despite no real improvements in the new Apple products including the iPad Mini, iPhone 5, and the new generations of the Touch and Nano, Apple has contracted $21 Million Dollars for the Mondaine Swiss watch design.
According to CNet, Swiss Federal Railway (SBB) reached a licensing agreement with Apple last month for the right to use the Mondaine clock design in iOS 6.
CNet writes:
"In September, the railway service, also known as SBB, objected to the clock-face design in iOS 6, saying it too closely resembled a trademarked design created in 1944 by SBB employee Hans Hilfiker and used in train stations throughout Switzerland.
Hilfiker's design has been honored by both the Museum of Modern Art in New York and the London Design Museum and has become a symbol of Swiss punctuality, according to the Swiss Federal Department of Foreign Affairs' swissworld site. It's also licensed to Mondaine, a Swiss watch manufacturer."
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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