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article imageAmazon adds wine marketplace to its offerings in U.S.

By Leigh Goessl     Nov 11, 2012 in Business
This past week Amazon announced it was launching a wine delivery service. The new marketplace, called Amazon Wine, will sell domestic wines in the U.S.
According to a Nov. 8 press release, Amazon announced its website would now be offering wine for sale. Through this new service U.S. consumers can choose among over 1,000 different domestic wines. Prices range from $10 to $100 per bottle; customers are able to order up to six bottles of a wine for a shipping fee of $9.99.
How it works is Amazon will serve as a "middleman" as buyers will receive their wines directly from the winery. Amazon Wine is basically set up like other areas of Amazon.com. In familiar Amazon.com fashion, consumers can narrow down their choices by category and select their wines from a basic category of red, white, rose, sparkling and dessert. Other categories include Taste Notes, Specialty, Alcohol Volume and Vintage.
“Whether it’s helping customers find a favorite varietal, shop for holiday pairings or expand their cellar with a special hand-crafted bottle, we’re excited to provide the right tools and information needed to guide them to the perfect wine,” Peter Faricy, Vice President, Amazon Marketplace, said in the company press release announcing Amazon Wine. “We’re thrilled for wineries around the country to share their great collections of wines with our customers through the Amazon Wine Store.”
To start, only a limited number of states are included; the short list includes California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and the District of Columbia. Additionally, not every wine will be available to be shipped to any of the listed states, according to Amazon's website. Amazon noted that other states will be added "soon".
In other wine news, earlier this month, Digital Journal reported on a global wine shortage with an anticipation there will be higher prices set for 2013.
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