The annual event
started in 2011, opens on Sunday, November 11 in Hatchana, the Old Railway Station in south Tel Aviv. The 2012 Tel Aviv fashion week will be opened by designer Moschino and will include the works of top Israeli designers, students and up-and-coming designers.
In a press release Israel's tourism ministry
states they are hosting about 30 leading fashion and lifestyle journalists from around the world who have arrived in Israel.
They state that the leading fashion magazine Vogue
is sending journalists from Paris and Italy; the international magazine Elle
is sending journalists from the United States and the magazines Flair
are sending journalists from France and Germany. Other fashion journalists are arriving from leading journals in Russia.
Tourism Minister Stas Misezhnikov
is quoted as saying: “Those who follow fashion also follow new trends, keeping themselves up-to-date as regards culture and entertainment. Israel has much to offer them.’