"Offering incentives to our contributors as a gamification layer has given us tremendous insight into the type of content published on our news network," said Digital Journal CEO, Chris Hogg. "By accessing granular data about our contributors and recognizing the potential of how this gamification business can develop even further is a truly remarkable insight, especially in light of the launch of our /newsrooms division."
Digital Journal publishes a Top 20 list to highlight the company's top performers across the Digital Journal network. Recording actions such as quantity of articles published, frequency of visit and how engaged members are, Digital Journal awards points and badges to individual contributors based on the amount of their activity. The members who stay the most active in the month are then rewarded with a "Power Users" badge.