While the latest Pepperdine poll taken between October 21 and 28 shows the opposition at 50.5% and support for Prop 37 at 39.1%, the new round of positive advertising will make the change.
Stacy Malkan, spokesperson for the Yes on 37 campaign said, “The Pepperdine poll was taken after three weeks of deceptive opposition ads that went unanswered and before the Yes on 37 message got on the air. The world’s largest pesticide and junk food companies have been spending a million dollars a day carpet bombing California with lies to confuse voters about a simple labeling law."
"Now our ads are up and many voters are hearing our message for the first time – that Prop 37 is a simple labeling law that gives us the right to know what’s in our food, at no cost to consumers.”
“On the Yes side, support is rushing in from all sides. We have a strong ground game with 10,000 volunteers out on the streets, we have a powerful ad, money is coming in the door and we have one of the most successful online organizing campaigns ever seen. We expect these will have a big effect during the last week in the campaign,” she continued.
“We are in this to win, and the pesticide and junk food companies opposing this measure are worried we will win, as evidenced by their recent infusion of $8 million more into the opposition campaign in the last 10 days," Malkan said.
Ca Right to Know
Total contributions to the "No on 37" campaign are now at $44.2 million after Dupont contributed another $500,000 on October 29. On the "Yes" side of the scale, the supporting campaign has raised $7.4 million.
Malkan said, “We have always been the underdog in this story, but we believe that when voters go to the polls next week they will value their right to know what’s in their food and vote Yes on Proposition 37.”
For more information visit: www.carighttoknow.org.
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