While the opposition has had $41 million to spend on advertising over the last 25 days, the Yes on 37 campaign is still leading the polls. They are now launching a major television ad buy, with a positive message that tells the true story of Proposition 37, a ballot initiative that would be the first law in the nation to require widespread labeling of genetically engineered food.
Stacy Malkan, media director of Yes on Proposition 37 California Right to Know campaign says, “It’s all very simple: Food is a sacred part of our lives. We absolutely have a right to know if our food comes from nature, or if it was genetically engineered in a lab by companies like Monsanto and Dow.”
The new TV ad, "Food is Love" is featured above and began airing today in broadcast media markets across California.
“Our Food is Love ad is by far the most popular message of our campaign. Prop 37 is a positive campaign. We are fighting for our values, for our right to know what’s in our food,” Malkan said.
“People are sick of all the negativity in political ads. We know from our polling that when people see our positive message, our poll numbers shoot way up.”
The Yes on 37 campaign saved its resources to run ads continuously for the final 10 days of the campaign, and is continuing to raise money
to expand the buy right up until election day.
According to the Los Angeles Times
, the latest poll shows the Yes on 37 campaign has a slight lead over the opposition, despite a three week barrage of opposing ads, that have been called "misleading
" and "mostly untrue
" by newspaper fact checkers.
The No on 37 opposing campaign is led by the world's largest pesticide and junk food companies, and is spending more than $40 million to persuade California voters that they don't need a simple label.
“The truth is that Proposition 37 is simple, clear and doesn’t cost a dime,” Malkan said.
The text of the ad reads as follows:
"Because food is love. Food is life. Food is family. We all have the right to know what's in our food. That's why the California Nurses Association, consumer groups and thousands of others say Yes to 37. Pesticide companies like Monsanto and Dow shouldn't be able to hide that they are genetically engineering our food. 61 other countries already have the right to know. Shouldn't we? Simple. Clear. Doesn't Cost a Dime. Yes on 37. The right to know what's in our food."
Facts behind the Yes on Proposition 37 California Right to Know campaign are as follows:
- Over 3,000
health, faith, labor, political, environmental and consumer groups endorse Prop 37.
- 61 other countries
require labeling of genetically engineered content in food.
- Proposition 37
is clear - it requires food to be labeled “Partially Produced with Genetic Engineering” or “Maybe Partially Produced with Genetic Engineering.”
- Proposition 37 doesn't cost a dime - the only independent economic analysis of Prop 37
says it won't cost consumers anything.
For more information about Proposition 37 and the labeling of genetically engineered food, visit www.CaRightToKnow.org