The opposition to Proposition 37, California's ballot initiative to label genetically engineered food, has very deep pockets. With over $41 million to spend on advertising, the "No on 37" campaign has launched a slew of misleading TV and radio ads to confuse voters.
According to the latest polls received yesterday, California Right to Know's Yes on 37 campaign is still leading, but only by a razor-thin margin of 44% to 42%, with 14% undecided.
The only way this war is going to be won is for the Yes of 37 campaign to get out some really hard-hitting ads of their own - telling the truth, simply and effectively. You can read the truth about Proposition 37 here
The ad above is pretty good, and there are several more
, but it costs so much to advertise. There are a couple of ways you can help. You can share this article, or the video itself
, and you can donate to help pay
for the ad airtime.
So far, the Organic Consumers Fund has given more than $1 million in small contributions to California Right to Know's Yes on 37 campaign. If the campaign can raise $2 million more, it will be possible to reach every California voter enough times to make sure they know the truth about Proposition 37 before election day on November 6.
The campaign is asking 20,000 people to give $100. However, every little helps, so please visit the following page to make a donation to say Yes on 37!