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article imageBeats by Dre announces partnership with Trent Reznor

By Layne Weiss     Oct 18, 2012 in Entertainment
Ex-Nine Inch Nails' frontman Trent Reznor has announced he is teaming with Beats by Dre in a consulting role. Reznor announced he has been working for the last year with Dr. Dre, Jimmy Iovine, Luke Wood, and other members of the Beats by Dre team.
Reznor posted on his Facebook page confirming rumors that he has indeed been working with Beats by Dre on a number of "very interesting" projects that are set to emerge next year.
"I have been wanting to experiment and focus my energy and creativity in some different directions, and Beats has afforded me that very opportunity," Reznor writes. He could not divulge too much information on the new projects he and the Beat team have been working on, but he did hint, "It's probably not what you're expecting!"
Reznor left his record label, Universal, in 2007, announcing at the time that Nine Inch Nails was a "free agent."
In 2009, he announced plans for Nine Inch Nails to go on hiatus for a while.
Just last week, Reznor's new band, How To Destroy Angels, which is comprised of Reznor, his wife Mariqueen Maandig, Atticus Ross, and Rob Sheridan, debuted a new track called "Keep It Together." The song will be featured on the group's An Omen EP, which is set to be released November 13, NME reports. How To Destroy Angels is signed to Columbia Records.
Some may find Reznor's decision to work with Beats by Dre, which is affiliated with Interscope Records, to be a bit surprising considering relations between the two sides hasn't always been peaceful. Back in 2009, Reznor was frustrated by the way Interscope label head Jimmy Iovine wanted to make Nine Inch Nails' music "more urban" by creating Hip-Hop several Hip-Hop remixes of Nine Nine Inch Nails songs. Trent hated the idea, and soon ended his relationship with Interscope. "You know what Jimmy? F*** you. Take that beat and shove it up Timbaland's a**," he said.
Beats by Dre president Luke Wood said the company has very big plans," Billboard reports. He said the process was still in "deep iteration phase," but it looks as if the new project relates to the way people "consume and discover music."
Hip-Hop mogul Dr. Dre is now Hip-Hop's highest earning star due to his rapping and producing skills, and of course to his Beats by Dre line, Rolling Stone reports. Producer and X-Factor judge, Simon Cowell, has recently released his own line of "high end" headphones to compete with Dre's line.
On Tuesday, Beats by Dre introduced the company's new portable speaker, the Pill. The Pill weighs less than 0.75 pounds and can be synced to any device with an auxiliary cable, USA Today reports. The Pill also has a built-in microphone which allows for answering phone calls and conducting telephone conferences.
Company president Luke Wood described the new product as an "incredible-sounding box."
"One you listen to it, it becomes the perfect emotional travel partner for sound," Wood said, "for music, watching a movie, gaming, you name it."
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