for 2012 is 'Movember & Sons', which recognizes that ‘Knowledge is Power’. The theme seeks to encourage all men to seek and share knowledge with loved ones, especially between father and son.
The Movember website
reports that “Since its humble beginnings in Melbourne, Australia, Movember has grown to become a truly global movement inspiring more than 1.9 Million Mo Bros and Mo Sistas to participate in Australia, New Zealand, the US, Canada, the UK, South Africa, Ireland, Finland, the Netherlands, Spain, Denmark, Norway, Belgium and the Czech Republic.”
The Movember 2012 Annual Report
(which can be downloaded from the Movember website and which includes the Movember for 2011) indicates that Aus$124million was raised by the initiative last time round. Around 90% of funds raised go directly to charities.
The first campaign was in Australia in 2004 and every year since has seen considerable year on year growth in the amount of funds raised. This year the total raised should be around the Aus$200million mark, based upon past results.
The initiative provides a fun way for men to try out a new look for one month of the year, whilst supporting a worthwhile cause. It can provide quite a visual spectacle seeing so many moustaches suddenly sprout in offices, shopping malls, etc.
Anyone wishing to take part can register at movember.com
Images of the 2012 Sydney launch event can be seen here