Anatoly Artukh from the People's Council, says the label is a violation of St Petersburg's anti-gay propaganda law.
"A rainbow appeared on the cartons, a world-renowned symbol of the gay movement," he said.
"That immediately put me on alert."
State prosecutors are now investigating if the label is attempting to promote homosexuality to youth, as Mr Artukh claims.
"I have no doubts about Pepsi Cola," Mr Artukh said.
"This is a company renowned for actively and aggressively financing and promoting homosexuality."
If you’re getting the impression that being gay isn’t a whole heap of fun in St. Petersburg, formerly Leningrad, aka “Piotr” to the locals, you’re right. The former Paris of the East has grown decidedly conservative. Madonna appealed for gay rights during a recent concert and is now being sued for it.
One of the supermarkets where the deadly milk is sold also has a rainbow logo, but that’s not a problem. Kids can see a supermarket and not decide to go gay, but not a carton of milk.
During the siege of Leningrad in World War 2, people were selling human flesh. Now they can’t even sell milk unless it meets moral guidelines. Apparently there are limits, even for a city which saw the Russian Revolution, the fall of the Soviet Union and that siege. Decades of human misery are OK, but not gay milk.
What are they going to do if a real rainbow shines over St. Petersburg?
Charge it with immorality?
Ban color wheels?
Clearly, the youth of St. Petersburg must be hormonally protected. In the past that was done with gulags and mass executions. Now it’s being done with laws and moral guardianship.
Foreign journalists reporting on this subject may be interested to learn that interfering with your earning an income by reporting and expressing your opinions may also be ground for seeking damages.