Guess the original destination of most of the spam emails in your inbox? Russia? Canada? Holland? Nigeria? India? Pakistan? Wrong! It’s none of these.
According to AVG Technologies, “the Australian sources generate more dangerous and unwanted email than Russia, Canada, and Holland.”
Between April and June this year, Australian sources were responsible for 3.1 percent of global spam mail, putting Australia in sixth position for spam origination, while the U.S led the list with 42.2, according to AVG. The list followed up with Britain (8.5 percent), France (5.1 percent), Germany (4.6 percent) and Brazil (3.4 per cent). However, Australia’s inclusion in the list stood out.
According to Yuval Ben-Itzhak, AVG’s chief technology officer, there is a strong possibility that spams are being sent from compromised email servers. The spammers know if they send it from their own servers, they will be shut down, so they use spam malware. This is not the kind of malware that could necessarily be stealing anything from you, but they are using your IP address to send spam around the world.
Although the numbers are for this quarter, the IP address shows them coming from Australia. McAfee also supports AVG’s detection of an Australian spike. A Symantec spokesman, however, disputed the AVG claim, claiming its own latest analysis did not show Australia ranking in even top 20 source nations of spam mails. However, AVG stuck by its data.
A report from SophosLabs also excludes Australia in its list of “dirty dozen”. According to this report India (11.4 percent) topped the list followed by Italy (7 percent), South Korea (6.7 percent) and U.S.A (6.2 percent). Vietnam (5.8 percent) and Brazil (4.4 percent) occupied fifth and sixth spots, while Taiwan stood at number 12 position with 2.6 percent.
Cyber crime poses challenge to law makers for you can commit crime in one nation, sitting in another nation, and target people from a third country.
According to a news source, while a spam mail is a minor irritant, it may surprise you to learn that it costs our society nearly $20 billion to administer 94 billion spam messages sent everyday. The cost to society has been estimated by two researchers at Microsoft and Google, Justin Rao and David Reily in their report the Economics of Spam. At the huge cost of $20 billion, the revenue is rather low, just $200 million. The figure of $200 million is derived from the cost of developing the software that filters out spam emails and the time taken to delete unblocked emails.
However, email marketing is a challenge for internet businesses to survive. The line dividing genuine business related emails from spam emails can be very thin. According to Kevin Gao, CEO of Comm100 Network that complies with CAN-SPAM in letter and spirit: With the development of our business world, customers today are actually flooded with promotional offer under the sun. However, most people obviously don’t like those advertisements that just fall on their faces and have become quite defensive, which makes marketing a lot harder these days. Under such a circumstance, ‘non-intrusive marketing’ methods started to get popular, among which email marketing is a very typical one. Compared with broadcasting or SMS advertisements, email is less disturbing to people’s daily life. As long as the business has a good relationship with their recipients and gets the right content and reasonable interval between each send, their marketing emails will likely be accepted by the recipients, which makes email marketing a great tool for building brand recognition and maintaining customer relationship in the long term.