Costumes, candy, home decorations, it all adds up when you are budgeting for Halloween. And a new survey has found that Halloween is the third most important retail season of the year, after Christmas and back-to-school.
A new poll for the Retail Council of Canada has found that the average Canadian family plans to spend about $75 to prepare for this year's Halloween. The poll found that the more people there are in a family, the greater the propensity to spend more.
The Harris/Decima poll asked 1004 Canadians about their Halloween spending habits and discovered that while a single-person household plans to shell-out an average of $24, larger households with four-or-more people expect their bill to be around $75 for the spooky holiday. Half of those asked say they plan to spend between 75% to 100% of their budget on candy.
The poll also found that Canadians between the ages of 18 to 24 are the most likely to spend more this year over last.
Quebecers seem to get into the spirit of the season the most, apparently willing to spend more on their costumes and more on decorating their homes. Though few people are likely to spend as much as a family in Riverside, California that puts on an annual light show that has become a YouTube hit.
Retail Council President Diane Brisebois says, "Halloween is a big event in many households for both adults and children, parents dress up their kids, their houses, their pumpkins and their pets and allow their kids to go candy crazy for a few hours. But it's not just parents - Halloween is the time of year when adults have their own dress-up parties. Retailers know this is a highly anticipated holiday for many and are busy keeping shelves stocked with items for consumers of all ages."
The poll has a margin of error of +/-3.1 percentage points 19 times out of 20.