New Zealand has a new campaign - to re-brand the country "100% Middle Earth" to attract tourists. Reportedly the city is planning to spend $900,000 to mark this premiere.
three weeks before and after the premiere of the movie, Wellington will unofficially be called "The Middle of Middle-earth."
This new, temporary name will even be on postmarks on letters sent over that period, and will appear on the masthead of Wellington's major newspaper.
Mayor Celia Wade-Brown told the media, "Thousands of people want to come and be part of the fun." Wade-Brown then noted that the film's director and a now famous resident of Wellington, Peter Jackson, the man also behind King Kong, helped to create a film industry in Wellington that now employs over 3,000 people.
of this, New Zealand is planning to release special commemorative coins, depicting characters from the book. Valued between $25 and $3,000, the coins will be issued to coincide with the premiere of Peter Jackson's movie from the book.
coins will go on sale on November 1 and there has reportedly already been major interest from fans of the books and movies.
Costs of the coins, which depict Bilbo Baggins and Gandalf the Wizard, range, with the cheapest selling for $25, and the most expensive, made of pure gold, selling for around $3,000.
of the Hobbit trilogy will be premiered in Wellington, or should we say The Middle of Middle-earth, and worldwide on November 28. The film features a famous cast including British actors Martin Freeman, Cate Blanchett, Sir Ian McKellen, Stephen Fry, and Billy Connolly.
announced earlier this year that he will make three films from "The Hobbit" book, rather than the two originally planned.
The Hobbit series is the brainchild of author J.R.R. Tolkien. The Hobbit: An Unexpected Journey and the Lord of the Rings trilogy were all filmed in New Zealand.