The launch was the main event during a gala dinner they held at the Decagon Silver City in Pasig. Over 200 guests made up of members of the press, bloggers, merchant partners, and representatives of the local digital marketing community took part in this momentous event.
Asiansation singer Christian Baustista opened the event as he serenaded the crowd with songs from his latest album, Outbound.
Radio sweetheart Delamar of the popular local radio program The Morning Rush hosted the event.
The task of officially introducing the PerxClub loyalty app fell into the capable hands of Mr. Jerry Ilao, one of the Managing Partners of Mobile Optima, Inc. and the brains behind the development of the mobile loyalty rewards program.
He started out by sharing his personal experiences with the current loyalty rewards programs used in the Philippines. Like most Filipinos, he enjoyed the perks that came with these loyalty rewards programs. But, along with these perks came a lot of inconveniences that often leave him frustrated. This ranged from having to carry a bulky wallet filled with loyalty cards to forfeiting the points he earned for these loyalty rewards programs when he realized that he didn’t bring his loyalty card or worse, it gets lost.
This led him and a few other Filipino innovators to look for a way for Filipinos to enjoy the perks of loyalty rewards program without the hassle. They got the idea by looking at the different apps in their mobile phones.
“You can leave your loyalty cards at home,” Mr. Ilao pointed out, “but you never leave your mobile phone.”
As part of his presentation, he showed the video below to give the guests a visual of how the PerxClub loyalty app works:
Rounds of applause erupted from the crowd as Mr. Ilao gave a live demonstration showing the different features and functions of the PerxClub loyalty app after the video presentation.
After Mr. Ilao’s presentation, several guests using Apple mobile devices (i.e. iPhone, iPad, and iPod) were given the chance to experience use the PerxClub loyalty app for themselves by visiting the booths of some of the app’s merchant partners located around the event area.
During the event, Mobile Optima, Inc. and several of its merchant partners gave away over P100,000 worth of gift certificates and prizes to the attendees of this exclusive event.
Three lucky guests each took home a brand new HP Laser Printer sponsored by Ink All-You-Can while one guest took home the grand prize of a brand new Sony Xperia Tipo courtesy of Sony Xperia, one of the event’s major sponsors.