According to the company CEO and president Steven Silverstein, "Our presidential index has proven to be a consistent and accurate predictor of the next president for nearly two decades." Newsmax
reports Silverstein says that since his company began keeping the records, they have observed a consistent pattern that Halloween mask sales predict the winner of the general election:
"Bill Clinton outsold Bob Dole by 71 percent to 29; George W. Bush outsold Al Gore by 57 percent to 43 and Bush outsold John Kerry by 65 percent to 35. Obama outsold McCain by 60 percent to 40."
According to Silverstein, at about five weeks to Halloween, Obama masks are outselling Romney masks by 69 percent to 31.
While skeptics scoff at the predictive significance of "Halloween mask poll," saying Spirit Halloween is only trying to advertise its products, ABC News
reports that sales records at BuyCostumes.com
, another costume retailer, corroborate the claims made by Spirit Halloween Stores. BuyCostumes.com's
Halloween mask sales have correctly predicted the winner in at least three past elections against Spirit Halloween Stores' four.
The Huffington Post
also reports that sales records at BuyCostumes.com
show that Obama masks are outselling Romney Halloween masks by more than 30 percent.
But there are significant anomalies. BuyCostumes.com
website features graphs showing that Obama Halloween mask sales are ahead of Romney's in Texas, a fact that critics say points to the predictive inaccuracy of mask sales because Texas is strongly Republican. The graphs also show that Romney mask sales are beating Obama mask sales in Massachusetts, a state analysts say is expected to vote Obama.
Other notable patterns include the fact that Paul Ryan masks are outselling Romney masks in Alabama by a very wide margin, and Biden masks make up nearly 49 percent of Democratic mask sales in North Carolina.