In an advertising ploy, the makers of Kit Kat, Aero, and Yorkie candy bars have decided it would be a great idea to place a GPS signalling device in six candy bars. The candy bars in question are to be sold in the UK and Ireland as reported at CNET
In a manner faintly reminiscent of the Mission Impossible 'self destructing tape recording', on opening the candy bar wrappers, the GPS device is triggered to send it's signal to Nestle.
Nestle states in the video, that a
"....crack team of highly trained individuals,” .....“They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).”
3,000 posters were staged in the affected countries with NFC and QR codes to allow Smartphone users to play along, in hopes of winning some of the 2,000 second tier prizes, and also to track how many of the GPS devices have been 'found'.
While Nestle is suggesting in the commercial, a crack team will drop from a helicopter and hand over a security case filled with cash, I noticed on the wrapper of the Kit Kat bar in the commercial, the money may take as long as 24 hours to arrive.
Nestle states that they presume the contest "will particularly appeal to men." How say ye men? Is Nestle off the mark with this?