The release of the iPhone 5 has been all over the news this week, although not all markets have yet received the latest version of Apple's popular smartphone. One company did manage to get a hold of a phone a little early and used it in a prank.
The prank was recorded and uploaded to YouTube, and the video has now gone viral in just four days.
The company that created the prank was iPhone5.nl. What they did was take the phone, described as the first iPhone in the country, and glued it on the pavement of a busy street in Amsterdam; a road that sees a lot of foot traffic.
"iPhone 5 glued prank by iPhone5.nl. We had the first iPhone 5 in the Netherlands. And we glued the iPhone 5 to one of the busiest squares in Amsterdam to see how people reacted," is the video's description.
After the pranksters glued the phone to the ground, they sat back and recorded what happened next. Several people can be observed trying to pick up the phone, which clearly is stuck pretty firm to the ground.
The YouTube video has now garnered 1,170,632 views at the time of publish. The end of the video shows an advertisement to order the new iPhone 5 at the company's website.
"Despite ruining the first iPhone 5 in the country, it’s definitely one hell of a prank and marketing stunt," noted Web Pro News.
Last week Jimmy Kimmel played a separate iPhone 5 prank where an iPhone4S was handed out and asked people to evaluate the "new iPhone 5". At that point the phone hadn't even been available, yet people were unknowingly praising the last version of the popular phone.
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