The pressure was on when brothers and business partners, Sean and Lee Renshaw, got ready to showcase their invention on live television in front of a panel of judges, in boxers. But the pitch was a success.
The demonstration, which aired on the season premiere of CBC's "Dragon's Den" on Wednesday, was an approach to show how the Renshaws' product works. On the floor were two duffel bags. As the brothers got dressed, one outfit came out wrinkly and crinkled, in comparison to the other, which turned out crisp and pressed.
Its secret was in the design of the brother's product over a regular duffel.
With Rise & Hang Travel Gear, consumers can store their clothing in a bag that comes with a built in (collapsible) shelving unit that can hang in any closet.
In "Dragon's Den", budding entrepreneurs, inventors and alike can 'put on their armour' and pitch their ideas to five 'dragons.' Except, these judges (dragons) are real life millionaires. The show has just entered season seven this year on Canada's national broadcaster, CBC.
After the pitch, Sean and Lee teamed up with Arlene Dickinson and David Chilton, author of the popular business book, The Wealthy Barber. Both offers were $100 000 for half the company, but the bags would be sold on The Shopping Channel, with licensing options kept open.
Originally from Kitchener, Ontario, the concept for the Rise & Hang bag came to Lee during the college commute.
"I looked like I was living out a hamper while in school," he said.
Lee, a Humber graduate, developed the idea while spending nights away from home.
He added how fortunate he was to be an industrial designer, in allowing the idea for the bags to be taken from paper to product.
"We worked really hard to get our first sample, but it was definitely worth it," said Lee.
Sean, a Conestoga college grad, expressed the duo were gaining business partners who could really help them grow their company.
"My brother had just returned from Florida when we found out about the Toronto auditions for the show and we decided to try, we said 'let's do this,' " said Sean. "After 40 000 applicants, our chances were down to 0.0048 per cent, so odds were really against us."
Following the audition, Sean and Lee received a call back saying they were on standby, before they got to appear on the show and give their presentation.
Although a contract hasn't been signed with Dickinson or Chilton, yet, the brothers are expected to demonstrate their line of travel bags and gear on The Shopping Channel.