An Atlanta jeweler's new promotion allows diamond purchasers to get more bang for their buck, offering a voucher for a free hunting rifle to anyone that buys a diamond valued at $2,499 or more.
Mike Geller, owner of D. Geller and Son, says he got the idea after seeing a similar offer at a Missouri car dealership. Once customers purchase their diamond, they are required to go to Adventure Outdoors to redeem the voucher. They must meet and follow all laws pertaining to the purchase of firearms, The Washington Post says.
After business began to get slow, Geller decided to try an draw in hunters who may also be in the market for an engagement or anniversary ring. He told WCSH6: "Things are tough everywhere, but what we've come to over the last few years is, if you want to stand out you have to make it fun."
Billboard advertising D. Geller and Son promotion.