Mike Geller, owner of D. Geller and Son, says he got the idea after seeing a similar offer at a Missouri car dealership. Once customers purchase their diamond, they are required to go to Adventure Outdoors to redeem the voucher. They must meet and follow all laws pertaining to the purchase of firearms, The Washington Post
After business began to get slow, Geller decided to try an draw in hunters who may also be in the market for an engagement or anniversary ring. He told WCSH6
"Things are tough everywhere, but what we've come to over the last few years is, if you want to stand out you have to make it fun."
According to WSBTV
the offer is generating a lot of attention. Geller told the tv station:
“It’s unbelieveable! There’s websites that got a million hits about it.”