The memo, which was first obtained by Reuters
, shows that Walmart is joining a path that has already been traveled by other retailers before it. Earlier this year, Target announced
that they would stop selling Amazon Kindle products and it appears Walmart is taking the same action for the same set of reasons.
Those reasons seem to be based in nothing other than no longer enjoying the fact that Walmart and Target are both helping a company bring in revenue that is in direct competition with them. Target issued a statement saying that they had to sever ties with Amazon because the company was dedicated to undercutting their competitors when it came to price. It appeared that Target was annoyed that they had to sell the Kindle products for the same price as their competitors, including Walmart.
For its part, Walmart
has not issued an official statement on the issue. Though with this memo floating around, it seems like the lack of a response is a tacit admission that the new policy is true.
This new policy does seem a bit of an odd move, so closely on the heels of the announcement of the Kindle Fire HD, but its possible the company wants to cut the cord before the Fire HD really gains popularity.