As a famous president once said, "There they go again." Not to be left behind, a celebrity magazine in Denmark will publish a 16-page spread of the Duchess of Cambridge sunbathing topless, raising more questions about the media and invasion of privacy.
"Buy the magazine in the morning and see the world famous photos," says the announcement posted Wednesday on the website to the magazine, Se & Hoer (See & Hear).
Kim Henningsen, editor in chief of Se & Hoer (See & Hear), said Wednesday they want to show Denmark's entertainment fans "what these photos are all about."
"Our readers love to follow the lives of the royals and they want scoops. I am therefore incredibly proud that we have obtained the rights to provide the topless pictures of Britain's future queen - which the whole world is talking about but very few have actually seen," he said, according to the UK's Telegraph news.
He says the magazine had been offered 240 pictures but only decided to use a small amount -- about 60 to 70 of them. He declined to say who sold them to the weekly or how much money they paid, The Associated Press reported.
But he did say, "It is in the DNA of the magazine to entertain and satisfy our readers’ curiosity. Therefore, it is always relevant to us when a duchess and future queen of England is topless and still willingly shows her breasts to a public road."
And don't expect to see them online, either.
You'll have to buy the magazine Thursday morning to get "the pleasure of the royal bosom."
"Grotesque" invasion of privacy
The new publication comes as the Duke and Duchess fly home from their nine-day Diamond Jubilee tour of South-East Asia and the South Pacific islands.
The royal couple are understood to be considering a variety of measures to prevent further distribution of the topless photos.
A St James's Palace source said: ''We are aware of the plans of a Danish magazine to publish further images, writes the Telegraph.
''All options are under consideration at the moment.''
According to Reuters, the pictures were published despite a decision by a French court on Tuesday to ban gossip magazine Closer from further publishing the photographs and ordering it to hand the pictures over to the royal couple.
“Closer” first published the photographs last Friday of Kate topless while on holiday with Prince William in Provence a week earlier.
Having been told about the images, palace sources reportedly initially told Sky News the couple was "saddened" by the publication of photographs of private intimate moments.
But within hours, St James' Palace made it clear William and Kate were furious.
They called it a "grotesque" invasion of privacy, behavior which had not been seen since "the days of Diana, Princess of Wales", Sky News said.
What's the big deal?
But that didn't stop other publications from following Closer's lead. The Irish Daily Star and Italy's Chi magazine also bought and published the images.
"It is nothing new to us to publish nude photos of celebrities on holiday," said Carina Lofkvist, the chief editor of the Sweden's "Se och Hoer," the sister publication to Denmark's "Se & Hoer".
In fact, the Swedish celebrity magazine published a topless three-page spread of the Duchess of Cambridge that went on sale Wednesday.
The Swedish publication includes 11 of the paparazzi pictures taken during Kate's vacation with husband Prince William in a chateau in southern France, five of which show the princess's bare breasts. Others photos include one which shows the duchess slipping off her bikini top, relaxing on a sun lounger and at one point pulling down the back of her bikini bottoms.
"They are very cute pictures of a loving relationship," Lofkvist told Reuters.
Lofkvist said the couple had to be aware they could be photographed if they showed themselves in a place open to public view, according to Reuters..
Besides, Lofkvist doesn't see the big deal.
Lofkvist told Sky News that even actresses Demi Moore and Sharon Stone and model Kate Moss had previously appeared half naked in the magazine.
"No one complains when they do and we print the photos," she said.