Logic Nation CEO Michael Marshall offered a sneak peek at the company’s three related offerings, which are scheduled to launch on or around October 1, 2012.
Shreveport-based Logic Nation’s new discussion technology is expected to solve the problems that currently plague discussions online, such as spam and distracting or off-topic comments, while enabling continuous branching of complex conversations. This new system enables two experts to have intimate and complex conversation while a crowd of thousands submits comments on each bit of dialogue in real time while the experts converse.
“As you discuss something on the Internet right now, as more people come into that conversation, those people by their very presence distract you from what the main topic is,” Marshall said. “We’ve solved that problem by re-imagining the special technology from the ground up. Completely solved it. And it’s going to be an enjoyable experience because it’s going to very high-quality.”
The new social media platform, described by its creators as visually intuitive, consists of a suite of technologies that enables organization of crowd input so that noise is reduced and signal is increased. Participation on the new platform will be by invitation only at first, similar to Pinterest, but will ultimately expand. Use of the platform will be free.
In addition, Logic Nation will debut a new crowd-source encyclopedia application, which the company claims will solve the problem of not knowing the source and reliability of information, a difficulty associated with other applications like Wikipedia. Logic Nation expects the new encyclopedia technology to greatly facilitate true scholarship, enabling and encouraging scholars to contribute their own versions of articles.
“We’ve created a crowd-source encyclopedia where scholarship can rise to the top and be credited and cited in other scholarly works,”said Marshall. ”The system filters itself. User-submitted content will compete for the default view through a voting system. Over time, the cream will rise to the top because people will be more inclined to trust information provided by those experts with verifiable credentials. The other information, however, will still be available and visible.”
Finally, these two Logic Nation technologies can be packaged into the company’s the third offering, called “Nation Pages,” According to Marshall, anyone can have a free page for which s/he which allow users to monetize their popularity.
“It’s like a fan club model but encompassing all our new technologies, offering greater control and ease of use. Someone who is not tech-savvy will be able to monetize their popularity and their fan base,” said Marshall.
Anyone can create private Nation Pages with exclusive content and charge a monthly subscription fee for access, thus creating a system where specialists, celebrities, and organizations can monetize their talents or causes. Logic Nation is currently beta testing its website, logicnation.com, which will be linked to Facebook and Twitter. As a startup digital media company, Logic Nation utilized the State of Louisiana’s tax incentives for digital media. Heath Williams, director of Digital Interactive Media for Louisiana Economic Development, pointed to the explosive growth in digital media in Louisiana, as exemplified by companies like Logic Nation.
Ranked as the top state in the U.S. for digital media companies, Louisiana has experienced a 100% growth rate in this sector, thanks to key technology hubs like Shreveport-Bossier. North Louisiana Economic Partnership (NLEP), a regional economic development organization for northern Louisiana, attributes the explosive growth to a synergy between private industry, the public sector, and educational institutions working hand-in-hand to create a fertile ground for both startup and growing tech companies to flourish.
“Through a chance placement here because of his military service, Logic Nation CEO Michael Marshall was able to meet his other partners and investors locally and staff up in a relatively short period of time,” said Angie White, NLEP Vice President of Workforce Marketing. “Before the innovation-focused incentive programs existed, I am not certain they would have as easily found that critical mass of ideas, talent, and financial backing to get the company up and running.”
Marshall spoke at a TEDx Red River talk during Digifest 2012, a three day digital media festival and tech expo sponsored by the Bossier Arts Council. The event showcased north Louisiana’s growing digital media sector.