On Thurs., Sept. 13, the N.Y.C. Board of Health passed Mayor Michael Bloomberg's initiative
to ban supersized drinks in the city.
The law, which bans sugary beverages over 16 ounces, is scheduled to take effect on March 12, 2013.
Those businesses impacted are fighting back. According to Deadline
, a coalition of the law's opponents are likely to seek court intervention and overturn the recently passed mandate.
Movie theatres say they will lose a sizable amount of revenue
if this law is carried out in March. This ban comes at a time that attendance in movie theatres has dropped
, although some say most attendees do not buy
Interestingly, diet sodas, fruit juices and alcohol beverages are not impacted. Also, the law doesn't restrict the number of drinks an individual can buy, only the size. Additionally, sugary drinks are also allowed to be sold in supermarkets and convenience stores in any size.
The mayor designed the mandate as part of an ongoing effort to combat obesity, however this has been a controversial law due to the intrusive nature. Many opponents to the divisive law have referred to the supersized drink ban, along with other restrictions passed in the City, as one of Bloomberg's "nanny laws
Robert Sunshine, executive director of the National Association of Theatre Owners‘ New York State operation, says his group is “opposed to anyone telling us what we can eat and what we can drink," the Deadline article notes.
As of this point, the law stands to start early next year, however, movie theatres and other businesses are seemingly not going to sit by quietly on this regulation.