Last week New York City passed a measure to limit the size of large sugary beverages to be sold in specific venues including street vendors, movie theatres, stadiums and restaurants. Some businesses plan to fight this new law.
Interestingly, diet sodas, fruit juices and alcohol beverages are not impacted. Also, the law doesn't restrict the number of drinks an individual can buy, only the size. Additionally, sugary drinks are also allowed to be sold in supermarkets and convenience stores in any size.
The mayor designed the mandate as part of an ongoing effort to combat obesity, however this has been a controversial law due to the intrusive nature. Many opponents to the divisive law have referred to the supersized drink ban, along with other restrictions passed in the City, as one of Bloomberg's "nanny laws".
Robert Sunshine, executive director of the National Association of Theatre Owners‘ New York State operation, says his group is “opposed to anyone telling us what we can eat and what we can drink," the Deadline article notes.
As of this point, the law stands to start early next year, however, movie theatres and other businesses are seemingly not going to sit by quietly on this regulation.