If you thought advertising public transport would be pretty difficult and boring, think again. A Danish company has come up with a solution. Midttrafik have released a commercial in the form of an epic movie trailer, all about their wonderful new buses.
While the commercial is in Danish, English sub-titles have been added, and you have to admit this is original.
In "The Bus," hordes of people fight for the right to climb on board this magnificent new vehicle, exclaim over the comfortable seats and amazingly panoramic views from its large windows, as they breeze by stopped cars, thanks to a dedicated bus lane.
The commercial gives the idea that the bus driver is "cool", and all the passengers are having a wonderful time. As for the bus, "Yeah, it is street."
The video is doing pretty well on YouTube too, with over 300,000 views since September 10.