A newly released Pew Research Center's Internet & American Life Project report
based on a nationally representative phone survey, conducted at the beginning of August, 2012, of 1,005 adults shows that:
• 46% of Internet users post their own original photos and videos online
• 41% curate photos and videos and post on image-sharing sites
The report also gives Pew's first-ever figures regarding the three big, new social media services. They found that:
• 12% of online adults - mainly women - use the pinboard site Pinterest
• 12% of online adults - mainly young adults - use Facebook's photo-sharing service Instagram
• 5% of online adults use this social blogging service Tumblr.
The report gives demographic breakdowns of who creates, who curates, and who uses various social media and also shows that:
• 66% of online adults use Facebook
• 20% use LinkedIn
• 16% use Twitter
Joanna Brenner, co-author of the report Photos and Videos as Social Currency Online
The Internet has always been a platform for creators and curators. Now, as social media services continue to grow and expand, the tools are more visual and social, and that seems to be attracting special audiences of early adopters.