New data about social media from Pew Research reveals that a growing number of Internet users are sharing their own pictures and curating pictures found elsewhere online. Pew calls the use of these images the new 'social currency' of the Internet.
A newly released
Pew Research Center's Internet & American Life Project report based on a nationally representative phone survey, conducted at the beginning of August, 2012, of 1,005 adults shows that:
• 46% of Internet users post their own original photos and videos online
• 41% curate photos and videos and post on image-sharing sites
Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
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The report also gives Pew's first-ever figures regarding the three big, new social media services. They found that:
• 12% of online adults - mainly women - use the pinboard site Pinterest
• 12% of online adults - mainly young adults - use Facebook's photo-sharing service Instagram
• 5% of online adults use this social blogging service Tumblr.
Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
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The report gives demographic breakdowns of who creates, who curates, and who uses various social media and also shows that:
• 66% of online adults use Facebook
• 20% use LinkedIn
• 16% use Twitter
Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
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Joanna Brenner, co-author of the report
Photos and Videos as Social Currency Online says:
The Internet has always been a platform for creators and curators. Now, as social media services continue to grow and expand, the tools are more visual and social, and that seems to be attracting special audiences of early adopters.
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