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article imageOnline photos and videos are Internet's new 'social currency'

By Lesley Lanir     Sep 13, 2012 in Internet
New data about social media from Pew Research reveals that a growing number of Internet users are sharing their own pictures and curating pictures found elsewhere online. Pew calls the use of these images the new 'social currency' of the Internet.
A newly released Pew Research Center's Internet & American Life Project report based on a nationally representative phone survey, conducted at the beginning of August, 2012, of 1,005 adults shows that:
• 46% of Internet users post their own original photos and videos online
• 41% curate photos and videos and post on image-sharing sites
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Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
The report also gives Pew's first-ever figures regarding the three big, new social media services. They found that:
• 12% of online adults - mainly women - use the pinboard site Pinterest
• 12% of online adults - mainly young adults - use Facebook's photo-sharing service Instagram
• 5% of online adults use this social blogging service Tumblr.
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Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
The report gives demographic breakdowns of who creates, who curates, and who uses various social media and also shows that:
• 66% of online adults use Facebook
• 20% use LinkedIn
• 16% use Twitter
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Pew Research Center's Internet & American Life Project
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Pew Research Center's Internet & American Life Project
Joanna Brenner, co-author of the report Photos and Videos as Social Currency Online says:
The Internet has always been a platform for creators and curators. Now, as social media services continue to grow and expand, the tools are more visual and social, and that seems to be attracting special audiences of early adopters.
More about Pew research, pinterest social marketing, instagram, Linkedin, Social media
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