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article imageMcDonald's to introduce calorie counters to restaurant menus

By Andrew Moran     Sep 12, 2012 in Business
Oak Brook - Next time you head over to a McDonald's, you could start seeing calorie content on its restaurant and drive-thru menus. The world's largest hamburger chain will launch the initiative across the United States starting Monday.
When you’re sitting at the table or in your vehicle, do you ever wonder how many calories you are consuming by eating that Big Mac combo? Now you can learn more about the calorie content of any meal you purchase.
McDonald’s announced Wednesday in a press release that it will be listing calorie information on restaurant and drive-thru menus nationwide Monday as part of an initiative to inform and assist customers to become nutritious-conscious.
The fast food juggernaut’s move is being performed ahead of a regulation that could force major chains in the U.S. to publish calorie counters as early as next year. This directive is part of President Barack Obama’s healthcare reform package. Jan Fields, president of McDonald's USA, noted that the company wants to do this “voluntarily” and thinks the measure will “help educate customers.”
Furthermore, McDonald’s is also introducing a nutrition progress report that will unveil several of its 2013 menu innovations that include food items recommended in the United States Department of Agriculture's 2010 Dietary Guidelines for Americans.
“The transparency and availability of nutrition information enables consumers to make choices and can help caregivers teach and model decision-making behavior to children,” said Judith C. Rodriguez, PhD, RD, LD/N, FADA, Chairperson and Professor, Department of Nutrition and Dietetics, Brooks College of Health, in the news release. “These are life skills that will benefit them not only at McDonald's but in every aspect of life.”
Recently, the chain implemented a “Favorites Under 400” menu that underlines calorie information for some of its customers’ most favorite foods and drinks to, yet again, note the nutrition information.
Sometime in the autumn, McDonald’s will deliver a voluntary e-nutrition program to 750,000 employees as part of a program to encourage staff to become knowledgeable regarding calories, menu offerings and nutrition.
A Big Mac combo that comes with medium fries and a medium coke consists of 1,120 calories, 46 grams of fat and 1,290 mg of sodium.
More about Mcdonald's, calorie count, Menu, Dietary Guidelines for Americans, Fast food
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