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article imageNokia admits it faked a Lumia smartphone advert

By Tim Sandle     Sep 8, 2012 in Technology
Smartphone manufacture Nokia admitted that an advert which featured video footage which appeared to have been shot with its new smartphone had actually been created using different equipment.
According to the Verge an advert featuring Nokia's new Lumina 920 smartphone contained some video footage which had actually been filmed using a different item of equipment. The television advert was designed to show-off the various features of Nokia's new smartphone. One of the features was the quality of the smartphone's video. However, instead of showing footage filmed from the actual smartphone, the advert showed a video which was taken sing an SLR camera. However the advert suggests that the video had been taken using the Nokia smartphone.
Here is the advert:
The advert shows a man filming a woman using the Lumina device as they ride along on bicycles and the video footage is made to appear as if comes from the smartphone and there is a split screen feature designed to show the quality of Nokia's optical image stabilisation technology.
Nokia have admitted, via their blog, that they should have "posted a disclaimer" and go onto say:
"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created."
Meanwhile, according to the BBC, investors have expressed doubts about whether the Windows Phone 8 handset will be enough to revive the Finnish company's fortunes.
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