While TIFF (Toronto International Film Festival) is well known TUFF (Toronto Urban Film Festival) is the Holy Grail when it comes to one minute silent films.
This morning many of those who are behind the festival came to Dundas Subway Station to launch the festival. City Councillor Karen Stintz, who is the TTC Chair was very excited about being on hand. She thanked Pattison for their support of the festival saying without the company it would not be possible.
Programmer Angie Driscoll (CFC Worldwide Short Film Festival; Hot Docs) said that this festival is the 'Holy Grail' when it comes to short films. Saying that it is a true art to capture and engage an audience in a mere minute without sound.
The excitement of why film festivals of this type was best seen as last year's winner took the stage. Iain Lew Kee told the audience that her submission for this year's festival was edited on the laptop she won for In Bubble Trouble, which was deemed last year's most popular film.
Co-founder of TUFF Michael Girgis said that Kee's excitement is why TUFF is so important.
For two weeks the films are highlights for commuters riding Toronto's subway system. With 1.3 million viewers a day TUFF is one of the world's most viewed film festivals. The 1-minute films are screened every 10 minutes on over 300 Pattison Onestopdigital platform screens located throughout the Toronto subway system. This year a total of 75 films will be screened from September 7 until September 17.
There will be three Film Zones at the the Bloor, Dundas and St. Andrew subway stations throughout the festival. For those who do not use the subway there will also be screenings at The Screening Room at The Drake Hotel, September 14 - 16, 2012.
Those 75 films were selected from the over 400 submitted from 31 countries. This year Jennifer Baichwal is the TUFF Guest Judge who will be on the panel to select the top three films and the winner of the City of Toronto’s Naish McHugh Award for Emerging Filmmakers.