When Scooter Braun spotted Justin Bieber on YouTube, he turned him into a superstar, and now the Bieb's manager is hoping to do the same with Psy, whose video Gangnam Style went viral this summer.
The New York Times reports that Braun has announced, on where else but YouTube, that he has signed a deal with the South Korean rapper. In the deal signing video, Braun and Psy are seen sitting together over a bottle of Korean liquor, when the manager says they have "come to an agreement to make some history together, to become the first Korean artist to break a big record in the United States."
They didn't share any details, but Billboard says Psy has signed a deal with Braun's company, Schoolboy Records, which is part of Universal Republic. And he will be introduced to the American audience at the MTV Video Music Awards Thursday night, when he makes an appearance on-stage.
Billboard says Psy's "Gangnam Style", sung almost entirely in Korean, has had more than 100 million views on YouTube this summer and hit number one on Korea's K-Pop Hot 100 as well as becoming the number one artist on the Social 50 chart.
Braun also struck gold when he signed Carly Rae Jepsen to his Schoolboy Records label and her single Call Me Maybe shot to number one on the charts. He also manages the British boy band The Wanted. This summer, Bieber, Jepsen and The Wanted held down the top three spots on the Billboard Top 100.