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article imageOwners of 'Hitler' store in India say they'll change the name

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By Darren Weir     Sep 4, 2012 in World
The owners of a clothing store in India, that sparked an international uproar have agreed to drop the "Hitler" name and come up with something a little less controversial.
Digital Journal told you last week about the store in Gujarat state that has drawn international attention after its owners decided to name it "Hitler." They claimed they didn't know much about the German dictator but named it after one of their grandfathers, who was nicknamed Hitler because he was so strict, even though the sign out front had a swastika over the letter "i".
The New York Times says they decided to bow to pressure after receiving hundreds of phone calls from around the world. Rajesh Shah says, “I receive almost a hundred calls daily.” He says he was hearing from “ordinary people and organizations all over the world,” and just about everyone was telling him to change the name. He says they were criticized from as far away as the Anti-Defamation League in New York as well as from the local Jewish community.
Co-owner Manish Chandani, tells the Times of India, "We have been hounded by various organizations from the city, state and nation ever since we opened. We have been unofficially told that the civic authorities will revoke permissions if we continue with the name. The matter has gone out of hand and we don't want to take any chance."
The owners say they are now trying to come up with a new name. Shah says, “We have been thinking of four or five names now, but we have also approached a consultancy. We want a name that is as powerful as the last one, but one that has a more positive association than negative.”
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