The Superbowl is watched by millions of people every year, even by those who are not considered sports lovers. What many non-football fans are waiting for, isn't the next big play, it's the TV commercials that are slotted in between the gridiron action. Time
reports that the average 30-second commercial during the 2012 Superbowl cost $3.5 million, so advertisers want to get the biggest bang for their buck, and for most, that means grabbing viewers attention through humour.
Here's the Top 10:
But the Euro Cup has an even larger audience, an estimated 5 billion people tuned in for this year's match-ups. So it's not surprising advertisers across the continent showcased their best ads and not surprisingly, humour played a big part.
Coke used a mashup of superheroes in its ads and just changed up the team colors to play to the different regional markets. This one is for Hungary.
Irish bookmakers Paddy Power tend to use sex to grab viewers attention, but it doesn't hurt to mix in a little humour as well.
The Dutch supermarket chain c1000 Supermarkten, even got some help from the entire Netherland's football team to get its message across.
What is it about bathroom humour that people find so funny? This next ad from Asia for Renuzit air freshener gets the message across without having to say a word.
And finally, bad-boy actor Charlie Sheen proves he's got a sense of humour as he spoofs himself in a series of TV ads.