As of September 1, Canadian broadcasters have been ordered to make sure that their TV programming and ads are kept at the same volume.
Canadians have been complaining about the issue for years and CTV News
says, last year the governing body, the Canadian Radio, Television and Telecommunications Commission (CRTC), asked viewers if it was a problem and received 7000 responses. That's 10-times more than the number of complaints it received in the previous three years combined. Konrad von Finckenstein, the head of the CRTC, said
at the time, "Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads." New rules were drafted and came into law September 1.
In a news release
, Jean-Pierre Blais, the current CRTC chair, says, “Starting on September 1, Canadians will be able to enjoy their favourite television programs without having to adjust the volume during commercial breaks.” “We appreciate the efforts undertaken by the broadcasting industry to conform to the new standard and ensure that programs and commercials are transmitted at a similar volume.”
reports that Canadians tuning in to US broadcasts might still face the problem but the CRTC says the US is expected to bring in the same rules by the end of the year.