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article imageCanadian broadcasters forced to turn down the volume on TV ads

By Darren Weir     Sep 2, 2012 in World
Ottawa - Have you ever noticed when watching television that as soon as a commercial comes on, the volume suddenly gets louder? Well Canadians can put down the remote, the government is doing something about it.
As of September 1, Canadian broadcasters have been ordered to make sure that their TV programming and ads are kept at the same volume.
Canadians have been complaining about the issue for years and CTV News says, last year the governing body, the Canadian Radio, Television and Telecommunications Commission (CRTC), asked viewers if it was a problem and received 7000 responses. That's 10-times more than the number of complaints it received in the previous three years combined. Konrad von Finckenstein, the head of the CRTC, said at the time, "Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads." New rules were drafted and came into law September 1.
In a news release, Jean-Pierre Blais, the current CRTC chair, says, “Starting on September 1, Canadians will be able to enjoy their favourite television programs without having to adjust the volume during commercial breaks.” “We appreciate the efforts undertaken by the broadcasting industry to conform to the new standard and ensure that programs and commercials are transmitted at a similar volume.”
CBC reports that Canadians tuning in to US broadcasts might still face the problem but the CRTC says the US is expected to bring in the same rules by the end of the year.
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