According to Contact music
, NBC led the convention coverage with 4.5 million viewers, followed by CBS with 2.84 million and ABC with 2.6 million.
But "America's Got Talent" results show with comedian and daytime talk show host Steve Harvey grabbed 9.13 million viewers for NBC, Hitfix
reported. It was the highest-rated show of the night.
This is just one example of a wider phenomenon: that the 2012 Republican Party duo of Mitt Romney and Paul Ryan continue to draw smaller TV crowds than the 2008 Republican Party duo of John McCain and Sarah Palin. You betcha!
says the grand finale of this year’s Republican National Convention featuring Presidential candidate Mitt Romney’s acceptance speech and an introduction by Clint Eastwood drew a total of 25.3 million viewers Thursday night from 10-11 PM on ABC, NBC, CBS, Fox News Channel, CNN and MSNBC. That was down 31% from the final hour of the 2008 GOP convention, when John McCain spoke at the Republican Convention.
Ratings on Wednesday night saw an even steeper decline from 2008. An average of 21.9 million viewers tuned into the nine broadcast and cable networks that broadcast convention proceedings Wednesday between 10 p.m. and 11 p.m., when vice presidential nominee Paul Ryan spoke, according to Nielsen. The research firm said that was 41% less than the 37.2 million who tuned in the same night four years ago, when Sarah Palin made her debut as the vice-presidential nominee.
Tuesday night's proceedings, in contrast, convention had a slightly stronger performance than 2008. This year, 22.3 million viewers tuned in, or 4% more than the corresponding night four years ago, The Wall Street Journal
Drastic swings in viewership not uncommon
The Wall Street Journal
, owned by Rupert Murdoch's News Corp, says that drastic swings in viewership between election years aren't uncommon, Nielsen data show, with the 2008 election year showing a big jump in ratings over 2004.
According to the Journal, "the proportion of homes with TV sets watching Republican convention proceedings jumped to 21.9% that year from 15.3% in 2004. Before that, the percentage hadn't exceeded 20% since 1992, when Bill Clinton and Ross Perot both challenged incumbent George H.W. Bush."
Will a similar trend be evident for the Democratic convention? We should have that answer soon, as Bloomberg News
reminds us the Democratic National Convention starts next week on Sept. 4 in Charlotte, North Carolina.