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article image110 years of Cadillac is the subject of a new book from Assouline

By John Duarte     Aug 28, 2012 in Driving
Detroit - One of the world’s iconic automobile brands, Cadillac is celebrating its 110th anniversary this month and a luxury-book publisher is marking the occasion with a historic look at the revered company and its cars.
Cadillac, available this fall from renowned art-book publisher Assouline, takes a look at America’s first luxury automotive brand and depicts the landmark cars and the people who drove them. The book will be available in hardcover edition, retailing for $75, or limited-edition version, for $395. Only 500 limited-edition books will be made available, each hand-numbered and housed in a black slipcase with a metallic Cadillac plaque.
“Cadillac is indelibly woven into culture in America and around the world,” says Cadillac vice president of marketing, Don Butler. “Today, with Cadillac once again moving forward as a design and technology leader, we are proud that our brand has inspired the artists as Assouline.”
The company has published more than 1,000 books dealing with architecture, fashion, design and travel since 1994. This is the first time the publisher has devoted a book to a single automotive brand.
Assouline book looks at 110 years of Cadillac as the iconic automobile brand celebrates its 110th an...
Assouline book looks at 110 years of Cadillac as the iconic automobile brand celebrates its 110th anniversary.
General Motors image
Cadillac traces the automaker’s roots back to 1902, when it was founded by Henry Leland. Historians waver on the actual “birthdate” of the luxury car brand, but place it around the time when Henry Ford’s first attempt at establishing a car company stalled. Ford investors approached Leland for his appraisal of the failed Henry Ford Company, but the engineer convinced them to back a new car powered by a single-cylinder engine he had invented.
Record filed in Detroit on Aug. 27, 1902, mark the date for the birth of the Cadillac Automobile Company. The first Cadillac was built in Oct. 22, 1902, and the company began selling vehicles in March of the following year.
The books will be published this fall and are available for pre-ordering through the Assouline website.
More about Cadillac, assouline, Anniversary, Automobiles, Luxury Cars