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In the Media

article image'Premium Rush' falls flat at box office

article:331598:1::0
By Tim O'Brien
Aug 26, 2012 in Entertainment
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A collective yawn was heard throughout the land as the totals came in and "The Expendables 2" repeated at the top but that is not saying much. In its second week out, the Sly and the family fun flick won with $13 million.
This was a weak weekend, to say the least. While seven films were in double digits last week, only the top film could claim that this weekend.
The new wide release into the field, "Premium Rush" failed to even load it seems. Its paltry take of $7.3 million makes one wonder if it is a misprint. It certainly seems like one. Other newcomers failed to impress as well and the weekend was a bust. One bright spot was the documentary "2016 Obama's America." It took in $6.2 million. Overall, the box office totals was the lowest for any weekend so far this year.
Weekend
1. "The Expendables 2" - $13 million
2. "The Bourne Legacy" - $9.3 million
3. "ParaNorman" - $8.5 million
4. "The Campaign" - $7.4 million
5. "The Dark Knight Rises" - $7.1 million
When looking at the box office one must not overlook the documentary, "2016 Obama's America." Sure, many will simply ignore it because of the subject matter, but this report is not about politics but rather the business of show. It took in $6.4 million on far fewer screens than "Premium Rush," which took in a measly $6.5 million. It barely edged out the documentary to finish at No. 7. In fact, the three new films could not break into the top five. Besides "Rush," "The Apparition" and "Hit and Run" failed to impress. But, "The Apparition" was only shown in 810 theaters.
The tracking of "The Dark Knight Rises" continues, too. It just passed "Toy Story 3."
All-time, domestically
10. "The Lion King" - $422.7 million
11. "The Dark Knight Rises" - $422.1 million
12. "Toy Story 3" - $415 million
So, the latest Batman flick will end up in the top ten all-time, domestically and will soon pass "The Lion King" as it continues its climb.
article:331598:1::0
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