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article imageApple's big win against Samsung threatens Google too

By Ajit Jha     Aug 25, 2012 in Technology
While corporate wars are historical, some of the corporate legal battles turn out to be landmarks. One such legal battle resulted in a landmark victory for Apple Inc over Samsung on August 24, 2012.
A US jury came to the verdict that the Korean giant Samsung had copied certain features of iPhone and iPad, the consequence of which proved rather costly for the company, as the jury awarded $1.05 billion in damages to the US Company, Apple.
The verdict is likely to be further damaging to the Samsung as they may face outright ban on sales of their key products, while the Apple Inc. is likely to emerge as the key player in the hugely popular niche market.
Apple’s victory could be rather damaging to Google. It is Google’s android software that powers the Samsung products. Google and their partners including Motorola units will find it rather challenging to compete against the Apple monopoly in face of the legal hurdles before them.
The grimfaced Samsung lawyers in the crowded San Jose court room do little apart from deliberating ahead their further strategies, while the company’s official statement said, the court verdict was “a loss for the American consumer.”
Samsung lawyers were grimfaced in the quiet but crowded San Jose courtroom as the verdict was read, and the company later put out a statement calling the outcome "a loss for the American consumer."
The nine member jury took less than three days to deliver their verdict on seven Apple patent claims and five Samsung patent claims to conclude that Samsung had copied which was a “willful” infringement, against which Apple could seek triple damages.
Apple forayed into the mobile business in 2007 with the introduction of the iPhone in 2007 and iPad in 2010. The Apple monopoly in the market with huge advance in design and usability could let them walk away with as much as 58 percent profit margin.
When Google launched Android, the company’s late founder Steve Jobs was enraged enough to take their rivalry with Google to the level of “thermonuclear war”, according to his biographer. Apple has filed several lawsuits against rivals around the world to protect the patents rights of their inventions.
The legal win coming a year after Tim Cook assuming the position of CEO resulted in a steep 2 percent rise in the company’s share to a record high of $675.
The company's late founder, Steve Jobs, vowed to "go to thermonuclear war" when Google launched Android, according to his biographer, and the company has filed lawsuits around the world in an effort to block what it considers brazen copying of its inventions.
The legal win on Friday came one year after CEO Tim Cook assumed the helm of the company. Shares in Apple, which just this week became the biggest company by market value in history, climbed almost 2 percent to a record high of $675 in after-hours trade.
The current verdict is likely to shake the 219.1 billion mobile market with increased pressures on the smartphone makers to create handsets distinct from iPhone with more choices available to consumers.
Apple had originally claimed that Samsung infringed four design patents and three software patents as they copied iPhone and iPad. The jury found infringement by all 21 devises that Apple had claimed had copied its so called rubberbanding technology.
Michael Risch, patent law professor, Villanova University speculates that Samsung will more likely come out with something better: “This is a snapshot moment in time. Samsung has deep pockets and they are going to change some designs up. They are going to have to change some features that make things, but maybe they will come up with something better.”
“Not being able to copy may make them do better things than Apple.”
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