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article imageWant to know if a super PAC ad is true? There's an app for that

By Andrew Moran     Aug 23, 2012 in Politics
Miami - With United States voters being bombarded with political advertisements relating to the presidential campaign, how does a citizen know if the ad is true or false? The Super PAC App for the iPhone can help you.
Former students at MIT’s Media Lab formed a new project that would label political ads as correct in its claims or false in the information presented. Co-creators Jennifer Hollett and Dan Siegel have created an app that will (hopefully) keep the candidates honest and hold super PACs accountable.
On Wednesday, the Super PAC App was launched for the iPhone and is already No. 4 on the iTunes’s list of most-downloaded free news applications. This is how it works: the app recognizes the television ad by its audio and then utilizes sources, like PolitiFact and FactCheck.org, to seek the ad’s accuracy and even funding sources.
“Super PACs are descending on this election, and it’s easy to feel overwhelmed,” said Co-Founder Jennifer Hollett in a press release. “This app is an opportunity to educate and engage voters, in a way that makes traditional political TV advertising more interactive as well as accountable.”
It is free to download and available in the App Store; it does not consist of advertisements and is strictly non-partisan.
Politico noted that Hollett and Siegel stayed up until 4 a.m. watching more than 320 2012 presidential campaign ads at MIT. The duo used many fact-checking websites to collectivize the claims and funding sources.
The app was funded through a $240,000 grant from the Knight Foundation.
“With TV advertising consuming a significant amount of the resources we spend on selecting our leaders, it’s important to the future of our democracy that Americans can transparently view who funds these messages,” stated Michael Maness, vice president for journalism and media innovation at Knight Foundation, in a statement.
For more information on the app, click here.
More about super pac app, Political ads, 2012 presidential election, Jennifer Hollett, Dan Siegel
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