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YouTube plans 'one-stop destination' for 2012 Election Coverage

By Greta McClain     Aug 22, 2012 in Politics
ABC News Digital and YouTube have announced a partnership to launch YouTube Election Hub. The hub was created to be a one stop source of the latest political highlights, videos and campaign news.
Other news agencies also partnering with YouTube for Election Hub include Al Jazeera English, the New York Times, BuzzFeed, Larry King, Phil DeFranco, Univision and the Wall Street Journal. The Hub will also feature behind the scenes Google+ Hangouts, providing viewers with what YouTube calls the “power brokers” of politics.
During an interview, YouTube news and politics manager Olivia Ma announced “We want to offer multiple perspectives on the story from a diverse slate of news organization — established names, new voices, international and Spanish language,” Ma said. “Voters can browse between different outlets and have a conversation about what they are watching.”
This venture points out how important the internet and social media has become in politics, and how it has grown. In 2008, every presidential candidate posted videos on YouTube in an effort to get their message out those that depend on the internet rather then tv and newspapers for the majority of their news. Many journalist, bloggers and political pundits called the 2008 election "The Youtube Election". Since April of this year, YouTube says there has been an estimated100 million views of videos uploaded by candidates. The Obama campaign has uploaded 421 videos and the Romney campaign has uploaded 218.
The Hub takes the concept of using the internet and social media in politics a step further. It allows viewers to go to one central location to find live streams and posted videos, thus allowing viewers to easily see featured videos without the need to type in search words and filter through various extraneous videos.
The 2012 national conventions will be the first to be fully live-streamed, but The Hub is already up and running, featuring a video of Rep. Todd Akin apologizing for his "forcible rape" comments.
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