Asda's "Smartprice" bottled water stands on its shelves next to premium spring and mineral waters, such as Evian, Volvic and Perrier. However, Asda's own brand product is considerably cheaper, being merely tap water from Yorkshire Water.
"Cheeky buggers!" was the reaction of one shopper.
Asda don't actually claim that their bottled water is in fact mineral water. They simply rely on customers to assume that because the water is being sold in bottles alongside well known mineral waters, it must be mineral water too.
As Asda shopper Rachel said:
I don't buy it, but I know a lot of people who do, thinking it's bottled water
Asda, not only claim to provide customers with the best value for money, the company also prides itself on its commitment to sustainability. As the company proudly asserts on its website
We’ve always worked hard to reduce our impact on the environment. Since 2005, with our parent company Walmart, we’ve been measuring our achievements in three key areas: products, energy, and waste.
It is difficult to see how taking Yorkshire Water tap water, treating it to unnecessary filtering, pouring it in plastic bottles and selling it to customers who could get the same product from their domestic taps is anything other than an unnecessary product, making gratuitous use of finite energy resources, whilst creating wholly uncalled for waste.