Carrying the Olympic Golden Glory with 38 gold medals, China, the Olympic superpower, is going for another gold on the sporting field — the world's first ever English-language Chinese sports documentary series.
As China rang down the curtain on the London Olympics with its best overseas performance in history, another history is made — the world's first ever English-language Chinese sports documentary series is born.
Titled Beyond Gold: The Golden Stories from China's Sports Field, the documentary series is presented by the People's Daily Online, China's most authoritative and influential news site.
"It's glad to see that People's Daily Online produces the first international-oriented English-language Chinese sports documentary series," said Ping Huang, Director-General of the Department of Consular Affairs of the Chinese Foreign Ministry.
The Beyond Gold series was aired in its entirety on CCTV.com and CRIENGLISH.com, two of China's largest online destinations for multimedia content, during the London Games.
Some of the programs were also rebroadcasted on a number of major American multimedia outlets, such as the Examiner.com, Bleacher Report and TV Balla.
Wei Lin, one of China's most accomplished TV producers, was impressed after watching the films.
"This is the first time I saw a documentary series that is presented by the People's Daily Online, and I am impressed," said Lin, who has produced quite a number of awarding-winning TV series, including The Hero Unknown, Yong Zheng Dynasty and Grand Mansion Gate.
"From the production standpoint, the films are concise, a trait that is suitable for online distribution. They are enticing in terms of both form and content," Lin said.
"Quality English-language China-themed documentaries tailor-made for overseas audiences are seriously lacking, and this series presented by the People's Daily Online helped fill that void."
As by far the most comprehensive English-language Chinese sports documentary series, it covers almost all of the major sports in China and provides a comprehensive, inside look at China's sporting scene for the Western audiences.
Bob Arum, one of the world's most successful businessmen, benefited from watching the People's Daily Online's films.
"I learned a lot about China from watching the series," said Arum, who has built such superstars as Manny Pacquiao and Oscar De La Hoya from scratch.
"I reviewed the (People's Daily Online's) pages carefully, the Beyond Gold, you know. It's a very excellent work. The stories, the videos and the Web pages the site put together, it's an eye opener, really one of a kind. It's the best I've seen from China."
"We've added People's Daily Online to our list of international and national level media outlets," said the world's No.1 boxing promoter after reviewing the works of China's No. 1 news site.
As of right now, Olympic sports such as basketball, soccer, tennis, table tennis and boxing were profiled in the documentary series.
By the time the Paralympic Games is over, Kung Fu, the most recognized brand of Chinese culture, will be included in the series, a person who has direct contact with the People's Daily Online disclosed.
"The documentary series serves only as a tool for recording Chinese history. It is produced 100 percent for non-commercial purpose," the person said.