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article imageOp-Ed: The future of media consumption driven by two-screen universe

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By Michael Krebs     Aug 18, 2012 in Internet
In discussing the future of media, it is important to address the underlying present-day technologies that are governing the transformations and directions to come.
Wider availability and adoption of higher quality broadband infrastructure has been driving a boom in digital video production, and a new creative class operating in this space have begun producing long-form video for web-only distribution. However, as connected television ushers in the confluence of Internet and television media, the programming opportunities for producers and consumers alike will be decidedly more democratic and voluminous. Consumer viewing habits will be decidedly personalized, and appointment-oriented television will be a footnote in our collective memory.
Additionally, greater reach in WiFi and cellular services has yielded a population that is addicted to a wide range of mobile devices. The most important of these devices is the tablet, as its tactile and high-aesthetic nature will preserve the consumption of text-oriented media and of podcasts and info-graphics and will ensure that able publishers have their place in the future. Publishers will exist in an agile environment, offering mixtures of short-form and long-form content and delivering that content through multi-media channels to provide residence across the diverse spectrum of audience consumption.
The rise of tablets and of connected televisions will marginalize desktop and laptop computers, and this is a fundamental byproduct of the consumer-driven march toward secure cloud computing solutions. Social media properties like Facebook and Tumblr have delivered best practices in media asset management and have given consumers a high comfort level in storing their personal media files and content in environments outside of their personal machines. Cloud computing services such as Google Docs have supported a similar comfort among the business community.
The marginalization of desktop and laptop computers means that there will realistically be two mainstream media screens for consumers – connected television and tablets. Consumers will welcome the two-screen universe, as the awkward varieties in media deliverables will be simplified across these two cleaner and richer environments.
Voice activation technologies embedded into these devices will likely make typing on a keyboard as curious as the memory of a white-out blot on a typewriter. Innovations in voice activation will have applications across business and consumer markets, and will drive a host of new behaviors – from impulse shopping to complex business planning and collaboration.
We are just beginning to realize the potential in these developments, and we have an impressive technological blueprint and an inherently curious consumer to thank.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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