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article image'Facedeals' uses facial recognition cameras to send discounts

By Leigh Goessl     Aug 15, 2012 in Technology
Surveillance cameras are a way of life in the modern world. Both government and businesses use them for security purposes. Now one company is in the midst of developing a camera that uses facial recognition to bring consumers deals.
The new system, "Facedeals", is a third party application that runs in union with Facebook. The camera is built upon open source technologies which include Raspberry Pi, Arduino, OpenCV, and the Facebook Graph API.
Users allow the Facedeals application to scan recently tagged photos and help build a personal profile. This gets the ball rolling to set up for discounts.
How it works is through cameras installed in stores, restaurants, bars or other places of business, scanning faces as they come through the door. Then it checks the consumer in on Facebook, scans the Facebook account's "Likes" and delivers the consumer a customized discount based on personal preferences straight to a connected mobile device.
The creator of the system, Red Pepper, touts the benefits for both consumers and businesses.
"For businesses, there is no easier way to deliver customized deals. Users receive personalized offers simply by coming through the door, which removes the guesswork typically performed by both parties," the company writes on its website. "Businesses will no longer wonder which offers will stick. Patrons will no longer plan outings with a deal-a-day mindset, but can simply frequent their favorite spots and count on being rewarded."
Currently, the product, which is not affiliated with Facebook, is in test mode and the company is still seeking funding. Wired reported the company is currently testing Facedeals in Nashville, Tenn. The Los Angeles Times reported the company plans to expand to other cities in the near future.
Reportedly, in order to connect their accounts, user permission is required.
What do you think? Is the convenience of customized deals worth the potential tradeoffs of privacy and security?
More about Facedeals, Facial recognition, Cameras, Discounts, red pepper