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article imageReport: CNN looking at reality TV shows, stars amid ratings slump

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By Andrew Moran     Aug 13, 2012 in Business
Atlanta - Will you start seeing reality television series and big name celebrities talking politics on CNN? The cable news network is looking to gain in the ratings once again after suffering its 20-year weekly low in primetime.
The New York Post has learned that CNN executives are looking to give the No. 3 news network a slight revamp. It seems that they are generating ideas for reality TV series and stars from talent agencies and various producers, who have done work for Bravo, Discovery and History, during many conference calls.
One source said that meetings at CNN have been similar to when MTV made the final decision to stop airing music videos because the model stopped working. According to documents obtained by the New York news outlet, CNN is undergoing different changes, including:
- An 11 p.m. late-night talk show that is akin to “The View”
- Five new weekend reality TV shows
- Brand new on-air personalities, who are similar to Anthony Bourdain (one name rumored is Mike Rowe).
CNN has yet to comment on the story.
Pressure has been on CNN since Nielson data showed the news network getting hit in the ratings department. It was reported earlier this month that CNN suffered its lowest-rated weekly showing in primetime in 20 years from Jul. 30 to Aug. 5. Both “Piers Morgan Tonight” and “Anderson Cooper 360” sunk to new lows.
Despite the record lows, sources tell the outlet that Cooper’s position in primetime is safe due to his relevant star power.
Many are attributing NBC’s in-depth coverage of the London Olympics to its significant drop in the ratings.
CNN Worldwide President Jim Walton announced his resignation from the network on July 27. TV experts stated at the time that the beleaguered network would wait until it found a new president to make drastic changes to its programming.
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