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article imageVideo: NBC's 'Bodies in Motion' objectifies female athletes

By JohnThomas Didymus     Aug 12, 2012 in Sports
London - A video NBC produced and posted to the Web titled "Bodies In Motion" has received severe criticism. Viewers say the video, rather than celebrate the athletic prowess of female Olympians, treats them as sex objects.
The video (see above) shows female Olympians in slow motion. The women are filmed in "body motion" overtly sexually suggestive and set, according to Jezebel, to "soft core porn music."
Jezebel's Erin Gloria complains about NBC
"...slowing it way down as the camera lovingly caresses their butts, breasts, and bouncing ponytails... Apparently NBC is too busy focusing on jiggling ladies' asses to notice ladies kicking ass..."
The website wonders:
"What's the bizarre fixation on the female ass as it clears the high bar? And what in the name of Olympian f**k is going on between 1:36 and 1:41, when one semi-anonymous field hockey ass is shown diving and flexing very slowly? Was the network having a contest to see which video producer could patch together the most embarrassingly juvenile highlight reel?"
ThinkProgress comments:
"The cluelessness of it even extends to the written description for the video: 'Check out these bodies in motion during the Olympic Games,' as if the women it’s portraying, none of whom are identified by name, or country, which might have been a petty distraction from ogling, are inanimate objects rather than people..."
According to Larry Brown Sports:
"'Bodies In Motion' didn’t celebrate the human form. It just wanted to show us a collection of images that look like outtakes from 'The Kama Sutra: London Olympics Edition.'...It looked like something a testosterone-filled teenager with a DVR would have spliced together for YouTube; instead, it was the official rights holder of the Olympics in the U.S. that produced it."
The video, according to The Huffington Post, has been taken down after the barrage of criticisms it elicited.
The Huffington Post comments that media outlets seem uncertain how to cover what female athletes can do. They seem rather to focus on how they look even while they hurl in medals with their athletic skills. The website mentions instances of media outlets concentrating on female athletes' looks rather than their athletic prowess:
"Before the games even started, the Herald Sun, an Australian newspaper, criticized swimmer Leisel Jones' weight, even asking readers to respond to a poll asking whether she looked 'fit' enough to compete. More recently, the New York Times came under fire for its harsh profile of American hurdler Lolo Jones, which accused the athlete of relying on her looks and virginal status to gain endorsements and attention."
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