The world's largest search engine, Google, announced that they will be taking measures at sites that generate many complaints from copyright owners.
Google made the announcement via their blog. The company said that sites with a high number of removal numbers may start to appear lower in their search results.
According to CNET, this measure seems to be one of the biggest measures Google has taken against piracy.
According to Phys, the search engine giant will start using the measure next week, according to Amit SinghaI, Google's senior vice president of engineering.
According to Washington Post, in the past 30 days Google has received removal notices for around 4 million URLs. The amount of notices it received in those 30 days is more than the amount of notices they received in the entire year of 2009.
Public Knowledge, a digital rights group, said that the system could end up being abused by people who want to harm their competitors' sites. The group also said that sites with a lot of content could end up being harmed, too.
The group said that the search engine giant needs to make sure that the new measure does not hurt the internet ecosystem or harm internet users.