Skyscrpr peeled back the curtain August 9, giving a waiting throng of bloggers access to the much-anticipated Skyscrpr advertising platform.
Skyscrpr's early beta launch was welcome news to independent publishers eager for the opportunity to increase the revenue they earn from their blogging efforts. Prior to Skyscrpr's arrival on the publishing scene, small independent bloggers had to rely on advertising options like Google's Adsense advertising program and/or affiliate advertising on their blogs. While bloggers with significant monthly visitors could choose advertising options like BuySellAds, niche bloggers with limited monthly visitors to their sites had no such viable option. With Skyscrpr's easy to use platform, bloggers determine advertising rates, size of ad, as well as ad placement. Skyscrpr's founders, Jacob Reiff (previously co-founded Wantist) and Paul Burger (previously co-founded Cargoh), made the platform so easy to navigate that even the least technologically-savvy blogger could reap the benefits of connecting with advertisers via Skyscrpr. With a focus on user experience, it is no wonder Jacob and Paul created a product so easy to implement.
As a GrowLabs Spring 2012 cohort, Skyscrpr had access to some of the strongest advisers in the business. From Version One Ventures' Boris Wertz to Initio Group's Mike Edwards and DealMaker Media's Debbie Landa, Jacob and Paul could not have been in better hands. The caliber of startups coming out of the GrowLabs accelerator is highly impressive. Vancouver's Weeve, Wantering, Food.ee, and BlueBat Games are just a few of the startups the team at GrowLabs have helped to incubate.
The Skyscrpr advertising platform could definitely disrupt the blogosphere. From work at home moms to sports enthusiast bloggers or internet marketers, the opportunities are endless for the team at Skyscrpr. They have created a user-friendly product that works for independent publishers, while opening a gateway for advertisers to connect directly with niche bloggers relevant to their products' target customers. With no minimum monthly website visitor threshold, Skyscrpr could prove to be an invaluable tool for bloggers busily building their brand. Currently completely free to use, the business model for this startup could eventually see Skyscrpr keeping a portion of advertisers' ad revenue. As a win-win for both bloggers and advertisers, it is easy to understand why Skyscrpr's launch has been so eagerly anticipated.