With a view of giving its users more personal responses, search engine giant Google is adding in Gmail users' messages in the hope that past correspondence will return more relevant search results for the user.
According to CBC, Information Week and PC World the new feature will bring relevant Gmail results upon a normal Google search to the right hand side of the main results. Although if an email match is highly relevant to the search the top of the search page will show an answer available in an archived email.
Said reports indicate that while Google still commands the lead with regard to internet search, it is seemingly worried about the competition threat it faces from social media networking sites like Facebook. Google is seemingly attempting to rival the relative ease in which sites like Facebook allow users to share information on line. By intertwining Gmail results with main search results it seems that Google is trying to build up a more personal user experience.
The idea is also in a way similar to the current system of including a user's Google+ information along with search engine results.
With enough personal information about a user's tendencies and interests it is believed that Google is hoping to answer users' questions with great precision and accuracy. A form of artificial intelligence if you will. Amit Singhal the senior vice president of the company said "the destiny of search is to become that perfect Star Trek computer."