In a video that has gone viral online, a man attempts to protest General Mills' support of gay marriage by setting a bowl of Cheerios cereal on fire. But the man is forced to flee after the fire spreads and the lawn catches fire.
The Smoking Gun reports the man is Michael Leisner, 65, a Minnesota real estate broker who has recorded other anti-gay YouTube clips.
The Huffington Post reports the video was first reported by Good as You blogger Jeremy Hooper.
According to The Smoking Gun, the video shows Leisner outside the General Mills corporate campus in Golden Valley, carrying a box of Honey Nut Cheerios and a blowtorch. Leisner informs the viewer he is protesting General Mills' advocacy of gay marriage, a reference to the company's June announcement that it opposes a November ballot initiative to ban same-sex marriage.
Leisner says: "One out of every eight boxes of cereal in this country is Cheerios. This is really the treat now for the homosexuals! And this is our protest of General Mills, because they're advocating same-sex marriages. So we are gonna torch some cereal!"
He attempts to light the cereal, pouring them into a bowl, but things did not go as planned. The box, rather than the cereal, goes up in flames. The fire spreads quickly and Leisner drops the box on the lawn. The grass catches fire immediately and Leisner tries to stamp out the flames but he fails.
Leisner hurriedly picks up a stool and prepares to flee. A girl can be heard giggling off camera at Leisner's clownish antics, saying to the cameraman: “Keep it running, keep it running.”
Leisner yells "OK, get out of here, guys! Quick!"
They jump into a car and drive off, leaving the lawn and cereal bowl in flames.
The Smoking Gun reports that Leisner has other videos posted to his YouTube account, Live4Chr1st. One shows him attacking Representative Barney Frank and Bill Maher, and saying Obama has “bent forward to accommodate the sodomites of New York.” He makes reference to "gay perverts," "fierce faggots," and the "depraved, debasing debauchery of gay activists."
Leisner's YouTube account "has been terminated due to repeated or severe violations of our Community Guidelines and/or claims of copyright infringement."
The Smoking Gun reports that Leisner, who claims he has done “campus preaching with some notorious right wing Holy Ghost preacher types,” said it was his son who posted the video to YouTube. He said he fled the lawn believing the fire could not spread because the lawn was "saturated."
When asked whether he thought the law enforcement might want to speak to him, he said: “I suppose it’s possible.”
The Daily Mail reports YouTube users have commented on the hilarious video.
Farfalle Alfredo comments: "First rule of common sense: If you're going to do a burn protest, check the wind patterns first. Second rule of common sense: Unless you stole that box of Cheerios, the company made money off of your protest."
Leisner's unsuccessful protest comes after General Mills, manufacturers of Cheerios cereal, openly opposed moves by anti-gay organizations for a constitutional amendment to ban same-sex marriage in Minnesota.
The Daily Mail reports the company's vice president for global diversity and inclusion, said in a statement: "We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy. We value diversity. We value inclusion." He continued: "Obviously, there are strongly held views on both sides. We acknowledge those views, including those on religious grounds. We respect and defend the right of others to disagree. But we truly value diversity and inclusion - and that makes our choice clear."
According to The Huffington Post, recently, the National Organization For Marriage (NOM) launched a "Dump General Mills" campaign. According to NOM, in a petition that has so far drawn over 24,000 signatures,"Your decision to pander to same-sex marriage activists has forced me to choose between your food products and my conscience. As long as food is produced by other companies my conscience is going to win out over the desire for another bowl of Lucky Charms."