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article imageU.S. movie ticket prices rise 1.1% in 2012 amid summer releases

By Andrew Moran     Aug 6, 2012 in Entertainment
Los Angeles - Is going to the movie theatre still one of the cheapest entertainment options around? According to recently published data, watching a motion picture at your local cinema is getting more expensive due to a slight rise in ticket prices.
In 1948, admission to the Cineplex down the street was $0.36. It then cracked the $1 mark when it jumped to $1.22 in 1967. More than four decades later, the average movie ticket price went up to $7.93. What was once considered an inexpensive form of entertainment for the general public now has possibly become acid to your wallet.
The National Association of Theater Owners (NATO) published numbers of the average ticket price in the United States. It showed that in the first half of 2012, ticket prices rose 1.1 percent to $8.02 and in the second quarter it actually was at an all-time high of $8.12 because of the big blockbuster summer releases.
Many of the 3D and Imax movies that were introduced to moviegoers this summer, such as “The Avengers,” “The Amazing Spider-Man” and “The Dark Knight Rises,” were much to blame for the spike in prices.
NATO’s statistics includes theaters nationwide as well as lower-cost matinee tickets, discounted tickets for seniors and youth and the cheaper theaters. It does not include your popcorn and soda purchases, however.
Since 1995, prices have been steadily rising. It has soared from an average of $4.35 to today’s figures.
Meanwhile, north of the border, ticket prices for most cinemas are usually in the double-digit range. At many of the Cineplex theatres, a ticket is $12.99, but there are theatres in Canada, like Rainbow Cinemas, that charge their patrons as high as $8.50 ($5 on Tuesdays).
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